Take a book in your hands!

It’s not a secret that with the development of Internet technologies our population, particularly children, fewer and fewer read literature. Almost everyone has the ability to connect to the World Wide Web and it is so interesting move your finger on the touch screen, "stretching" pictures, "turn over" online page, or simply click "the mouse" of the computer without straining your brain by comprehension of a serious information. It is much easier to watch a short video or a film, than to analyze other people's lives and situations.

It is hard to define unambiguous reasons for this situation. We, for example, see one of it in that tactile connection between the man and the book is lost. Printed publications have become quite expensive and inaccessible for many. In this case, the real pleasure of reading is missing, when you feel the smell of printers ink, you hear the rustle of turning pages, you feel the quality of the paper. Perhaps if to make friends the reader with the real book, newspaper or magazine, we again become “the most reading country in the world”.

To begin promote love to literature in our children is possible through a high-quality children's and youth publications, which, fortunately, so many in the Kazakh market. The best of them are justly considered to be the newspaper "Ulan", which has more than 80-years history, children's magazine "Baldyrgan" - Russian-language equivalent of "Murzilka", celebrated its 55th anniversary this year, the magazine "Aigolyok" and many others.

"Saby" Charitable Foundation from its side also decided to participate in bringing to the mass reading of children and young people of Kazakhstan. We have issued an annual subscription to 100 copies of company newspapers for 33 children's social institutions in Kazakhstan. Now every week throughout 2014 year pupils will be delivered the newspaper "Ulan" free of charge and the monthly magazine "Baldyrgan", in which each child will find a lot of interesting and fascinating and will certainly be surprised.